Filter Bubble Book Review
The Filter Bubble is a new book by Eli Pariser that addresses the subject of how personalization of sites like Google and Facebook are sheltering us from information that doesn’t agree with our world...
View ArticleWho’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs
I’ve been promoting my advanced SEO book’s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About...
View ArticleBook Review: The Shallows by Nicholas Carr
The Shallows by Nicholas Carr proposes the following: that the Internet and all of the its shallow content is actually rewiring our brains and how we process information. I’ll be completely honest–of...
View ArticleBook Review – Clay Shirky’s Cognitive Surplus
Clay Shirky has a new book out called “Cognitive Surplus” in which he examines how the internet is changing us as a society from consumers and how we are using our newly found surplus of time, energy,...
View ArticleBook Review – ProBlogger, Secrets to Blogging Your Way to a Six Figure Income
A few weeks ago I received a copy of the new book ProBlogger, Secrets to Blogging Your Way to a Six Figure Income from Darren Rowse and Chris Garrett. The book is an excellent resource for anyone who...
View Article7 Tips To Make Training Your Web Team Merry
Training is easily perceived as a chore by inhouse web teams, but it doesn’t have to be. Here are 7 easily-implemented tips to make training fun and get your staff’s buy-in. 1. Buy them essential web...
View ArticleLinked Book Review
Earlier last year Greg dropped me a note about two books I should read. One of them was Linked by Albert-Laszlo Barabasi. I added them to my Amazon Wish List but in absent minded professor form I...
View ArticleMalcom Gladwell, Mavens, Connectors, and Digg
So I’m finishing up Malcom Gladwell’s Tipping Point before my trip to Pubcon next week where’s he’s the keynote speaker. Now if you are serious about real marketing (not the push button kind) this book...
View ArticleWeb Analytics – An Hour a Day: Book Review
One of the books I looked forward to reading this year was Web Analytics: An Hour a Day by Avinash Kaushik. I’ve hesitated making this post because I met Avinash at SES San Jose earlier this year, I...
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